首頁 - Essay代寫 > 英國essay寫作范文:Brand Extension of GUCCI   微信&QQ: Badgeniuscs

英國essay寫作范文:Brand Extension of GUCCI

發布于2019-10-25 作者:留學寫作網 閱讀:
Introduction & summary 介紹
品牌延伸是推出新產品的一種非常流行的方式。每年有近82%的新產品引進品牌延伸。這并不奇怪,因為品牌可以被用作信號質量,并傳達給消費者獨特的符號屬性,為消費者和企業降低風險。此外,忽略外部環境因素,當消費者對品牌延伸進行評價時。品牌延伸不是在真空中引入的,當消費者對品牌延伸進行評價時,他們在很多情境因素中都會這樣做。例如,在消費者行為中,最近的研究表明,由心理狀態引起的短暫條件可以影響消費者處理信息的方式。環境可以觸發交配的消費心理也是非常頻繁的。是理想的異性戀者,比如說,在互聯網上,或者在電視上,都可以激活思維交配。同樣地,約會,甚至是約會網站都會引發求偶心理。事實上,根據一項調查,成年人經常想到交配。尤其是,年輕的男女報告了他們每天思考很多次的外在原因。因此,本文旨在用餐廳中的古馳品牌來識別品牌延伸。
Brand extension is a very popular way to launch new products. Every year nearly 82% of the new product introductions of brand extension are introduced. This is not surprising, because the brand can be used as signal quality and to communicate to the consumer's unique symbol attribute for consumers and businesses to reduce risk. In addition, ignore the external situation elements, when consumer evaluation of brand extension. Brand extension is not introduced in vacuum; When a consumer evaluation of brand extension, they do so in a lot of situational factors. In consumer behavior, for example, recent studies suggest that the transient conditions caused by state of mind can influence how consumers process information. Circumstances can trigger mating consumer mentality is also very frequent. Is the ideal person of the opposite sex, for example, on the Internet, or on TV can activate thinking mating. Similarly, dating, or even dating web site can induce mating mentality. In fact, according to a survey, adults often think about mating. In particular, young men and women reported their external cause they think many times a day. Therefore, this article is intended to identify the brand extension with the brand Gucci in the Restaurant. 
Contextual & theoretical backgrounds
The consumer's attitude toward brand extension is an important variable in determining the expansion of the consumer acceptance. Bad attitude, once established, difficult to change and avoid may cause the consumers of the brand. As a result, it can be said the success of a marketing plan depends on the brand association in consumers, create favorable, in turn, will lead to positive affect the overall image of the product brand. Previous research has shown that consumers widely suspected of brand extension too far at the core of the brand's identity. When consumers think similar or consistent with the original brand extension products, they are more likely to be the parent brand new extension products will take an active attitude. In other words, when consumers have a positive brand attitude towards parents, higher level for an extended between the parents and the brand, consumers perceived, will lead to more positive comments.
Consumers are willing to try the brand extension of brand high trust and praise. It points out that the consumer's knowledge and belief of a strong brand can make up for low direct knowledge of brand extension, and evaluation of brand extension. In these strong brands belief seems to be many definitions of intersection and trust. It shows a strong brand extension strategy of brand trust will benefit more from less than trust rivals..................
Methodology
Discussion & recommendations
Reference list
Arifin, W. N. (2012). Random sampling and allocation using SPSS. Education In Medicine Journal, 4(1), e129-e143. doi:10.5959/eimj.v4i1.4
Foley, B 2015, 'Gucci', WWD: Women's Wear Daily, pp. 8-9, Business Source Premier, EBSCOhost, viewed 16 November 2015.
Kaur, H., &Pandit, A. (2015).Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India. Vision (09722629), 19(1), 37-48. doi:10.1177/0972262914565557
Lietz, P 2010, 'Research into questionnaire design', International Journal Of Market Research, 52, 2, pp. 249-272, Business Source Premier, EBSCOhost, viewed 16 November 2015.
Monga, A. B., &Gürhan-Canli, Z. (2012).The Influence of Mating Mind-Sets on Brand Extension Evaluation. Journal Of Marketing Research (JMR), 49(4), 581-593. doi:10.1509/jmr.09.0515
Appendix A
二維碼

掃一掃關注我們

版權聲明:本站文章來源為原創以及網絡整理,意在為留學生分享各種Essay寫作技巧以能夠順利完成學業,Essay寫作格式以及Essay范文僅供學習參考,不得抄襲。如本站文章和轉稿涉及版權等問題,請及時聯系本站,我站將在第一時間予以刪除。

北美代写,论文Essay代写,网课代修,Exam代考標簽:

相關文章

  • 代寫英國essay:City University London Development Economic

    代寫英國essay:City University London Development Economic

    Development Economics Mid-term coursework I expect the answers in Moodle by March 20th. This coursework is worth 100 marks, which represent 20% of your final grade. 1. Use the most recent World Develop

    2019-10-25

  • 代寫英國essay:Global Customer Management

    代寫英國essay:Global Customer Management

    vGlobal Customer Management代寫 vIrene Greaves vLancashire Business School vContent v Strategy Clock v Customer v Network v Customer Relationship Management Characteristics Systems Development Stages

    2019-10-25

  • 代寫英國essay:Opportunities and Threats of the retail ind

    代寫英國essay:Opportunities and Threats of the retail ind

    北美代写,论文Essay代写,网课代修,Exam代考 Opportunities and Threats of the retail industry with the enlargement of the European Union Introduction In Europe, there is a predominant objective, which drives the economic and political integration

    2019-10-25

  • 代寫英國essay:The changing nature of the family...

    代寫英國essay:The changing nature of the family...

    北美代写,论文Essay代写,网课代修,Exam代考 Introduction With the development of social life, traditional marriage family structure and idea have changed deeply in the UK. And there are some new changes of families in the UK. The familyhas new t

    2019-10-25

  • 代寫英國essay:國際商法海牙維斯比規則

    代寫英國essay:國際商法海牙維斯比規則

    本文是英國名校關于國際商法的一個 essay代寫 案例,,談及了海牙維斯比規則的實施應用問題,本文先談了海牙維斯比規則的形成的背景.... International Bus

    2019-10-25

  • 代寫法律學essay如何的高分?做好這幾點

    代寫法律學essay如何的高分?做好這幾點

    北美代写,论文Essay代写,网课代修,Exam代考 英國時間管理論文-Personal Goal Setting-Planning to Live Your Life Your Way(碩士論文片段二)由英國代寫中心提供 How to Use Tool: Goal setting is a formal process for personal p

    2019-10-25

在線客服

售前咨詢
售后咨詢
微信號
Badgeniuscs
微信